…the conversation in the prospect’s mind. On the way back from Pete Godfrey’s copywriting “Master Class” last weekend, as I was going through security I noticed this little headline in an ad placed in the blue trays provided for people to put their laptop PCs (before sending them through the security scanner)… “Did You Really […]
How To Flush $300m Down The Toilet…
Every now and again a major corporation really raises the bar in ludicrous advertising. And Microsoft has just stepped up and probably just flushed $300m down the toilet with it’s new advertising campaign (“Bill Gates And Seinfeld In Bizarre $300m Ad Campaign For Microsoft”). Briefly, the ad shows Jerry Seinfeld running into Bill Gates in […]
Warning! This Headline May Offend Sensitive Readers!
OK, here’s the “potentially offensive” headline I referred to in earlier posts. I came across it last weekend while at Pete Godfrey’s copywriting “Master Class 2.0” in Brisbane. The headline reads… “No Thumbs. No Bums. Just A Little Prick.” Certainly got my attention! So what’s the advertisement about? To give a small clue the ad […]