…most likely won’t help sales or profits (although it might well gain plaudits and awards for the agency). The video below has become something of an internet sensation. Launched on YouTube on 27th January (2015) as I write this it has already attracted 5,794,334 views and has picked up coverage in publications like the UK […]
Marketing Observations About McDonald’s Anniversaries 2014
2014 sees two significant anniversaries for McDonald’s. First up, it’s the 40th anniversary of the opening of the first store in the UK as I noticed when I happened to pop in to my local Mickey D’s for a quick breakfast. Now, I’m not a particularly regular patron at the Golden Arches but I’ve got […]
Looking Ahead – Marketing Calendar November 2014
Here’s the regular look ahead… …this time at the coming month of November 2014… …for events, occasions and anniversaries we can use as the basis for marketing campaigns and promotions. FIRST…a reminder that the end of the year and CHRISTMAS is fast approaching! For pretty much all marketers, Christmas and the New Year is a […]
GKIC London Chapter – Meeting 18 February 2104
The February 2014 meeting of the GKIC London Chapter was held yesterday at “The Anthologist” in Central London. Another full house was treated to an afternoon of great marketing information and tips along with the opportunity to meet and chat with like-minded business owners and marketers. The afternoon kicked off with host David White giving […]