This latest Tom Fishburne cartoon brought a smile to my face… …and an instant identification with the main character! Perhaps I don’t quite need a separate bag for my “loyalty” cards but there are enough of them. Which begs the question, of course, how effective are these cards really? When every retailer has a similar […]
Perils Of Product Proliferation In Marketing
Wonderful cartoon from “marketoonist” Tom Fishburne to kick off 2012… “Product proliferation” or “line extension” is one of the biggest mistakes made in the conventional marketing arena… …and there are useful lessons for direct response marketers. Line extension sounds such as sensible and logical strategy. The justification is usually along the lines… 1. It’s a […]
Are Your Customers About To Hang Up On You…Permanently?
Customer service tends to be low on the priority list for most companies… …especially large companies, for some reason. Sure, they all pay lip service to the idea… …but few actually deliver. Poor Tom Fishburne clearly had a bad experience with United Airlines… …and from the video in his post “your call is very important”…
Marketers – The Perils Of Being In A Commodity Market
Out doing my weekend grocery shopping I decide to pop into the local Aldi store for a change. If you’re not familiar with the company, Aldi is a supermarket company with a very clear positioning at the no-frills and very low-cost end of the market. It’s a German company, privately owned by a couple of […]