I’ve mentioned before my somewhat unfashionable admiration for the supermarket giant Tesco… …and lately they do seem to have slipped a little. From the US debacle of “Fresh and Easy”… …to lagging sales and profits. There are some serious concerns that they have ended up in the worst of all business positions…”stuck in the middle”. […]
No B.S. Marketing To Leading Edge Boomers And Seniors – Book Review
Two types of marketer will find the book… “No BS Marketing To Leading Edge Boomers And Seniors” …very useful. Those who already market to Leading Edge Boomers And Seniors (“LEB/S”)… …and everybody else. That because… …the LEB/S group is WHERE THE MONEY IS! Consider these points… 1. Combined Boomer and Senior consumer population tops 117 million […]
Perils Of Product Proliferation In Marketing
Wonderful cartoon from “marketoonist” Tom Fishburne to kick off 2012… “Product proliferation” or “line extension” is one of the biggest mistakes made in the conventional marketing arena… …and there are useful lessons for direct response marketers. Line extension sounds such as sensible and logical strategy. The justification is usually along the lines… 1. It’s a […]
Turning Marketing Trash Into Cash
Guest post from my good mate Pete Godfrey… …with some killer marketing tips on making the most of those old leads you might have hanging around. One tip of my own, from painful marketing experience, is that if you haven’t contacted these old leads for while… ..warm them up with a little relationship building, ideally […]