Hope you enjoyed a wonderful Christmas! At the end of the year and especially in the lull between Christmas and New Year… …it’s a good time to take a little time to reflect on what major trends might impact on marketers and marketing in the coming year. Hopefully, you’ve already mapped out your Marketing Calendar […]
Lot Of People Seem To Be Lovin’ McDonald’s
McDonald’s recently announced their financial results for 2012… “The company, which has enjoyed a stellar few years following the economic crisis, said that its turnover had increased by 12pc to $27bn, with net income increasing 11pc to $5.5bn. This is the ninth consecutive year that sales have increased after it suffered from a crisis of […]
No Such Thing As Poor Publicity For Jack Wills
This story caught my eye and demonstrates, among other things, the enduring power of (1) controversy and (2) sex… “Jack Wills censured for ‘overtly sexual’ catalogue” There’s also a “Royal” connection (apparently Prince Harry is a fan of the label) which always adds spice to stories like this. And to support my argument about the […]
“Scientific Advertising In The 21st Century” – Part 15 “Test Campaigns”
If there is one idea that justifies the use of the title “Scientific Advertising” by copywriter Claude Hopkins it’s this… “Almost any question can be answered, cheaply, quickly and finally, by a test campaign. And that’s the way to answer them – not by arguments around a table. Go to the court of last resort […]
Copywriting Notes – Fitness Tips For Copywriters
Fitness tips? Yup, fitness tips for copywriters! Health and fitness is obviously important for everyone. That’s why it such a huge market segment. But it’s particularly important, I think, for copywriters. That’s because as a copywriter you are in an inherently stressful business. I mentioned in an earlier post that in Direct Response you’re in […]