Time to look ahead at the month of March 2017 at the events anniversaries and holidays that we can use to build a marketing calendar March 2017 for campaigns, product launches or promotions. The main occasion of general interest is St Patrick’s Day on March 17. Plenty of scope for ideas based around luck, good […]
Copywriting Notes – Makepeace And Kent Komae Part 2
Here’s the second part of the interview between copywriters Clayton Makepeace and Kent Komae. In the first part, one of the stand out points was the emphasis Kent places on research. In the second part, there are more great tips and advice for copywriters including… …how to really inject emotional power into copy and… …Kent’s […]
Copywriting Notes – Makepeace And Bencivenga Part 6
Here’s the final segment of the interview between Clayton Makepeace and Gary Bencivenga. Gary reveals some of his secrets to creating a mutually profitable relationship between copywriters and clients. Let’s jump right in…