The new copywriting program based on the work and approach of master copywriter Clayton Makepeace has just been released. I say “based on the work of Clayton Makepeace” because it’s not actually written by Clayton but by his associate Tony Flores. Who the hell is Tony Flores, you ask? Well, Tony is a copywriter who […]
Roundup Of Copywriting News And Events
Quite a few things going on in the world of copywriting at the moment. Firstly, Clayton Makepeace and Tony Flores have released a new report called “The #1 Way To Electrify Your Ads”. It’s part of the launch campaign for a new copywriting program that’s due to be released next week. The report is all […]
“Scientific Advertising In The 21st Century” – Part 2
Welcome to Part 2 of this series “Scientific Advertising In The 21st Century”. Hopkins begins the second chapter (“Just Salesmanship”) as follows… “To properly understand advertising or to learn even its rudiments one must start with the right conception. Advertising is salesmanship. Its principles are the principles of salesmanship. Success and failures in both lines […]
Marketing World Shocked As Top Copywriter Stops Writing!
I was going to call this post “Has The Offline Newsletter Had It’s Day?” but decided to practice my “National Enquirer” headline skills! So which top copywriter has quit? Well, none actually. However, the great John Carlton has decided to stop writing and publishing his monthly “Marketing Rebel Rant” newsletter. The last issue was number […]
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