Ideas to create a marketing calendar for 2013…
Marketing And Movie Trailers – The King’s Speech
Been a while since my last “Marketing And Movie Trailers” post… …and as I’ve been to the movies a couple of times recently… (to see “The King’s Speech” and “The Black Swan”, since you ask) …thought it was time for another. “The King’s Speech” is attracting widespread praise and picking up numerous awards. Thoroughly deserved […]
Marketing In 2011 – Thoughts On The Year Ahead
A belated “Happy New Year”! I’ve been away over the Christmas and New Year period visiting family in the UK and just got back. Unfortunately, haven’t quite mastered the art of being a “Road Warrior”… …so apologies for the lack of posts these last few weeks. Now, at this time of year, it’s pretty common […]
Drayton Bird On Copywriting And Marketing Today…
I’ve been coming across the name and work of copywriter and direct response marketing maven Drayton Bird a lot lately. That reminded me of an interview that Clayton Makepeace conducted with Drayton for the members of his copywriting membership program. It’s one of the best interviews on contemporary marketing that I’ve come across. I had […]
Copywriting Notes – Makepeace And Bencivenga Part 1
One of the aims of the “Copywriting Notes” series of posts is to look further into the mindset that’s required to be a successful copywriter. You see, to be a successful copywriter yourself, you need to be able to think the way top copywriters do. The best way to learn to do that is to […]