OK, I confess I’m a BIG fan of “Game Of Thrones”. Borderline obsessed. I’ve read all of the books. Watched every episode of the show and eagerly await each new installment. I pore over reviews and the excellent commentary on the fan site Westeros.org. Now, of course, it’s important as a writer to understand great […]
GKIC London Chapter – Meeting 18 February 2104
The February 2014 meeting of the GKIC London Chapter was held yesterday at “The Anthologist” in Central London. Another full house was treated to an afternoon of great marketing information and tips along with the opportunity to meet and chat with like-minded business owners and marketers. The afternoon kicked off with host David White giving […]
So, Have Tesco Made A Marketing Mistake?
I’ve mentioned before my somewhat unfashionable admiration for the supermarket giant Tesco… …and lately they do seem to have slipped a little. From the US debacle of “Fresh and Easy”… …to lagging sales and profits. There are some serious concerns that they have ended up in the worst of all business positions…”stuck in the middle”. […]
Olympic Copywriting Lessons
So the London 2012 Summer Olympics are over… …and by all accounts have been a great success. I confess that I’m not a great sports fan… …but once I started watching some of the events was quickly drawn in! As a strong advocate of event-driven marketing, you might be wondering why I haven’t been furiously […]
Marketing And Movie Trailers – Prometheus
The movie Prometheus from Ridley Scott (Director of “Alien” and “Bladerunner”, amongst many others) is about to be released in the US and Australia (I believe it’s already showing in Europe). I confess that I have been eagerly looking forward to this ever since I heard about the project. “Alien” and “Bladerunner” are […]