The March 2014 meeting of the GKIC London Chapter took place yesterday (18 March) at the new venue, the Eight Club, Change Alley London. The new venue was a success I think, once members managed to find the entrance! It’s not especially prominent and more than one person (yours truly included) ended up wandering around […]
Dr Who And The Mysterious Direct Response Marketing Time Lord
Not sure if an episode of Dr Who with the title of this post would attract much interest… …but no matter! Today (23 November 2013) is the 50th anniversary of the very first episode of the Science Fiction TV series “Dr Who”. There’s no doubt the show has been tremendously successful. It attracts a cult-like […]
Looking Ahead – Marketing Calendar December 2013
Time to look ahead and consider what’s available to the smart direct response marketer to create… …a marketing calendar for December 2013. Events, occasions and anniversaries that we can use as the foundation for marketing campaigns and promotions. December of course means… …CHRISTMAS… …with the NEW YEAR not far behind as a marketing event. PLEASE […]
Drayton Bird’s EADIM 2013 Direct Marketing Conference
Attended the last-ever EADIM (“European Academy Of Direct And Interactive Marketing”) conference from October 10-12, 2013. Presented by the great Drayton Bird, this was a three day event choc-full of stimulating, insightful and entertaining presentations highly relevant to anyone involved in direct response marketing. I confess that my main reason for attending was simply to […]