The great Drayton Bird recently drew my attention to a company called Persado that seems intent on destroying the livelihood of a great many copywriters. The Wall Street Journal reports… “Persado Raises $21 Million to Replace Human Copywriters With Computers”. The company… “…specializes in creating automated messages that try to persuade people to take action, […]
Looking Ahead – Marketing Calendar February 2015
Let’s take a look at the coming month of February 2015 for the various holidays, events and anniversaries that smart marketers can use as the basis for a promotion or campaign. And although we’re looking just one month ahead at February, it’s never too early to get started on your preparation for months and major […]
Looking Ahead – Marketing Calendar August 2014
Welcome to this month’s “Looking Ahead” feature. Here we’ll review events, occasions, holidays and anniversaries that you can use in an event-driven marketing promotion or campaign in August 2014. The calendar is pretty threadbare this month when it comes to major holidays. In the northern hemisphere it’s the dog days of summer. In the south […]
GKIC London Chapter – Meeting 18 February 2104
The February 2014 meeting of the GKIC London Chapter was held yesterday at “The Anthologist” in Central London. Another full house was treated to an afternoon of great marketing information and tips along with the opportunity to meet and chat with like-minded business owners and marketers. The afternoon kicked off with host David White giving […]
Looking Ahead – Marketing Calendar February 2014
Time to take a look at the coming month of February 2014 for the various holidays, events and anniversaries that smart marketers can use as the basis for a promotion or campaign. And although we’re looking just one month ahead at February, it’s never too early to get started on your preparation for months and […]