Hope you enjoyed a wonderful Christmas! At the end of the year and especially in the lull between Christmas and New Year… …it’s a good time to take a little time to reflect on what major trends might impact on marketers and marketing in the coming year. Hopefully, you’ve already mapped out your Marketing Calendar […]
Drayton Bird’s EADIM 2013 Direct Marketing Conference
Attended the last-ever EADIM (“European Academy Of Direct And Interactive Marketing”) conference from October 10-12, 2013. Presented by the great Drayton Bird, this was a three day event choc-full of stimulating, insightful and entertaining presentations highly relevant to anyone involved in direct response marketing. I confess that my main reason for attending was simply to […]
Chet Holmes – Marketing And Business Giant
Sad to hear recently of the death of Chet Holmes… …sales, marketing and business building expert. I first came across Chet’s work listening to the audios of a Jay Abraham event and my immediate thoughts were… “Wow! This guy is incredible!” Here’s what Jay had to say about his friend Chet… “Together, for many years, […]
Copywriter’s Nightmare – “Launch Delayed Because…”
No copywriter wants to be in the nightmare situation where a big project… …like a major product launch, for example… is held up because the copy isn’t finished. Even if it’s not your fault… …there are going to be problems and unhappy people to face. So, being able to deliver great copy under less than […]
Marketing Today – Twitter Part 5
OK, this post isn’t strictly going to be about Twitter. It’s more about social marketing in general (including Twitter, of course) and the STRATEGY to use to get the most out of the social media landscape. Came across some great free resources from internet marketer Perry Belcher that really get across clearly what social media […]