Happy New Year! May I wish you, your family, friends and associates a very happy and prosperous 2009! Prosperous? Of course. Look, there’s no doubt that economic conditions will be challenging. But that doesn’t mean that you can’t prosper…
Thoughts On Traffic…And Copywriting
I’ve commented in the past about the importance of traffic for any business and observed how some businesses are very vulnerable to changes outside of their control. I mentioned the impact on my local Starbucks and a small bakery shop of the relocation of a big corporate headquarters away from the area. Fortunately, business seems […]
So How Much Is A Workshop With Copywriter John Carlton Really Worth?
Master copywriter John Carlton is holding a workshop this coming May 2-4. What’s interesting is the way he and his business partner Stan Dahl have chosen to market the event. They’ve decided to auction off the 20 available places on eBay. They are using a “Dutch Auction” process. How this works is that if you […]