…and the same applies to any other coupon type deal. Now I confess, that I haven’t paid too much attention to the whole Groupon and online-coupon frenzy. Sure I was aware that it was going on… …but it wasn’t directly relevant to my clients. However, couple of things have made me pay a little more […]
Hey YOU! – Copywriting Tips To Grab Attention
Another guest post from friend and copywriting ace Pete Godfrey. This one is talking about one of the most important elements in your marketing… …and that’s getting the attention of your audience in the first place. Couple of notes about the article… 1) Pete talks about “The Collier Principle”. He explains it a little more […]
Turning Marketing Trash Into Cash
Guest post from my good mate Pete Godfrey… …with some killer marketing tips on making the most of those old leads you might have hanging around. One tip of my own, from painful marketing experience, is that if you haven’t contacted these old leads for while… ..warm them up with a little relationship building, ideally […]
Are You Guilty Of Any Of These Marketing Sins?
No apologies for posting another great marketing cartoon from Tom Fishburne… Read the original post at… “7 deadly sins of marketing” …for the inspiration behind the cartoon and an interesting case study about a small and spunky fashion company called Betabrand. My list of 7 marketing mistakes that I tend to see in the cases […]