A full and very informative meeting of the GKIC London Chapter this month on 21 April at “The Happenstance” near the magnificent St Paul’s cathedral. Three guest speaker plus the always insightful David White. David kicked off the afternoon talking about… …“6 Ways To Strengthen Your Business”… …where he took a look at 6 areas […]
Lamentable Mainstream Marketing – January 2015
WARNING! This post is a bit of a “rant” but hopefully contains some useful marketing points… …as well as providing a degree of amusement for you. It was prompted by a number of things… …firstly an example from the latest edition of “No B.S. Ruthless Management Of People And Profits” by Dan Kennedy. More about […]
GKIC London Chapter – Meeting 18 February 2104
The February 2014 meeting of the GKIC London Chapter was held yesterday at “The Anthologist” in Central London. Another full house was treated to an afternoon of great marketing information and tips along with the opportunity to meet and chat with like-minded business owners and marketers. The afternoon kicked off with host David White giving […]
GKIC London Chapter – Meeting 3 December 2013
The final GKIC London Chapter meeting for 2013 was somewhat shorter than usual… …but still delivered some great content and ideas along with the usual opportunity to swap ideas with fellow marketers and business owners. With a smaller number than usual in attendance the meeting took on the character of an informal brainstorming and masterminding […]
Keep This In Mind For Killer Copywriting Results…
In emotional direct response marketing and copywriting, it’s a central principle to focus not only the results that people will get from your product or service… …but also the feelings they will experience. While left-brain types like myself may not necessarily like it… ..the fact is that we humans are very much emotionally driven and […]
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