No copywriter wants to be in the nightmare situation where a big project… …like a major product launch, for example… is held up because the copy isn’t finished. Even if it’s not your fault… …there are going to be problems and unhappy people to face. So, being able to deliver great copy under less than […]
High Speed Copywriting Weekend Workshop
The great David Garfinkel and his trusty sidekick Brian McLeod (no mean copywriter himself) are holding a one-of-a-kind copywriting gig in San Francisco… …May 5-6, 2012. Unfortunately, I won’t be able to make it… …but this gets my absolute highest recommendation. I’ve mentioned before that David’s “Breakthrough Copywriting” seminar was one of the best events […]
Attention Copywriters! The “Crazy 8” Video Sales Letter Formula
Copywriters…UPDATE (19 November 2011): The “Crazy 8” webinar took place yesterday (17 November US time, 18 November here in Australia)… …and BOY did the team over-deliver! Now if you missed out, it’s not too late… …because the webinar was recorded. You can still “register” here… www.keepkenstrong.com …and you’ll get not only some amazing bonuses but […]
Copywriting Notes – Fitness Tips For Copywriters
Fitness tips? Yup, fitness tips for copywriters! Health and fitness is obviously important for everyone. That’s why it such a huge market segment. But it’s particularly important, I think, for copywriters. That’s because as a copywriter you are in an inherently stressful business. I mentioned in an earlier post that in Direct Response you’re in […]
Copywriting Notes – How Do You Know You’re Good Enough?
Couple of times recently in copywriting discussions I’ve seen this question come up, that is how do you know when you’re good enough to be a copywriter, in particular, to offer your services as a freelancer? Interesting question, because it’s not as if there’s a “Copywriting University” where you get a seal of approval (OK, […]