A Direct Response Copywriter talking about “Brand Archetypes”? Surely not! Bear with me for a moment as you cast your eye over this great cartoon from Tom Fishburne… One of the principles of classic direct response marketing and copywriting is to inject some personality into marketing messages. Classic copy is written as a personal message […]
Australia’s Most Trusted Brands 2010
Reader’s Digest Australia has just released it’s annual survey of “Australia’s Most Trusted Brands” (details here). “Band-Aid” launched in 1920, was voted “Australia’s No. 1 Most Trusted Brand” (followed by Cadbury, Panadol, Sony and Colgate). There are 22 categories in all. Here are 5 of them… Airlines – Qantas Banks – ING Direct Cars – […]