Here’s the final segment of the interview between Clayton Makepeace and Gary Bencivenga. Gary reveals some of his secrets to creating a mutually profitable relationship between copywriters and clients. Let’s jump right in…
Warning! This Headline May Offend Sensitive Readers!
OK, here’s the “potentially offensive” headline I referred to in earlier posts. I came across it last weekend while at Pete Godfrey’s copywriting “Master Class 2.0” in Brisbane. The headline reads… “No Thumbs. No Bums. Just A Little Prick.” Certainly got my attention! So what’s the advertisement about? To give a small clue the ad […]
Copywriters – Beware The “Fake” Benefit
As a copywriter, I’m always keeping an eye out for examples of both good and bad advertising. I particularly look at headlines. Came across this example recently. It was a short classified style ad on Facebook. The headline was “Low Testosterone?”. The body copy went on “New supplement increases sex drive, boosts energy levels and […]