Many direct response marketers and copywriters make use of stories in both sales copy and marketing in general. The advantages are many… It helps cut through the marketing clutter You can create a stronger emotional connection with your market It helps create the conditions for a successful sale Also…it makes the copy and marketing a […]
Looking Ahead – Marketing Calendar July 2017
Time for our regular look ahead…this time at the month of July 2017. Let’s take a look at the coming month for events, occasions, holidays and anniversaries that can form the basis for a marketing campaign or promotion and that you can use to create a marketing calendar July 2017. Two big themes or ideas. […]
Looking Ahead – Marketing Calendar April 2017
Here’s our regular look ahead at the coming month, April 2017… …and the events, holidays and anniversaries that a smart marketer can use as the foundation for an event-driven campaign or marketing promotion. Easter falls late this year…14 -17 April. The other prominent event of general interest this month is… …”April Fool’s Day” (a day […]
Looking Ahead – Marketing Calendar March 2017
Time to look ahead at the month of March 2017 at the events anniversaries and holidays that we can use to build a marketing calendar March 2017 for campaigns, product launches or promotions. The main occasion of general interest is St Patrick’s Day on March 17. Plenty of scope for ideas based around luck, good […]
Looking Ahead – Marketing Calendar January 2017
2016 is not yet over…we still have Christmas and the New Year to enjoy… …but it’s not too soon to get started on putting together a marketing calendar January 2017. So let’s take a look ahead at some of the events, anniversaries and other occasions that we can put to use for an event-driven marketing […]
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