Here’s the second part of the interview between copywriters Clayton Makepeace and Kent Komae. In the first part, one of the stand out points was the emphasis Kent places on research. In the second part, there are more great tips and advice for copywriters including… …how to really inject emotional power into copy and… …Kent’s […]
Copywriting, Celebrities And…Curiosity
“Celebrity Beauty Secrets” They can take their pick but what do celebrities really have in their make-up bags? The above was the headline and the “teaser” for an article in today’s UK “Daily Telegraph”. Now, dear reader, you might wonder why I am so interested in celebrity beauty secrets! While I might have some “Metrosexual” […]
20 Copywriters And Marketers Just Got Themselves A Huge Bargain…
In the last post I discussed the auction that John Carlton was holding to sell the 20 places available at his upcoming workshop. Well, the auction has now closed. The results are in and the clearing price was (drum roll please!)…US$1,999. 20 copywriters and marketers really have got themselves a huge bargain, in my (no […]