Let’s take a look at the coming month of February 2018 for the various holidays, events and anniversaries that smart marketers can use as the basis for a promotion or campaign and to create a marketing calendar for February 2018. Valentine’s Day (February 14) is the standout occasion for the month pretty much everywhere. Remember […]
Looking Ahead – Marketing Calendar July 2012
Let’s take a look at the coming month at events. occasions, holidays and anniversaries that can form the basis for a marketing calendar in July 2012. The big event of the month is the 2012 Summer Olympic Games that start on July 27 and run through until August 12. You’ve most likely already seen Olympic […]
Looking Ahead – Marketing Calendar April 2011
Here’s our monthly feature looking ahead to April… …at events and anniversaries that marketers can use to base promotions around. April 1 is, of course, the prankster’s delight “April Fool’s Day”. Use carefully, this can backfire on you! Then Easter is the big event of the month. it’s late this year and falls on April […]
Another Reason Why Marketing Promotions Linked To Events Succeed
This week saw the “Melbourne Cup” horse race here in Australia. (No luck for me in picking the winner, I’m afraid!) It’s a big event and known as “The Race That Stops A Nation”. Even though it’s an official holiday only in Melbourne… …it might as well be a national holiday for all the work […]
Looking Ahead – Marketing Calendar November 2010
Time to look ahead to November at events that can be used to base a marketing promotion or campaign around. Before that, the big event looming on the marketing calendar is, of course, Christmas and New Year. Well worth getting organised if you haven’t already done so. The big retailers have had Christmas merchandise on […]