Nothing like a marketing cartoon from the great Tom Fisburne to brighten up the day and make an incisive marketing point at the same time! In this post… “technology can’t save a boring marketing idea” …Tom reports on his recent trip to SXSW Interactive in Austin, Texas. Increasingly, SXSW is attracting big brands as a […]
Perils Of Product Proliferation In Marketing
Wonderful cartoon from “marketoonist” Tom Fishburne to kick off 2012… “Product proliferation” or “line extension” is one of the biggest mistakes made in the conventional marketing arena… …and there are useful lessons for direct response marketers. Line extension sounds such as sensible and logical strategy. The justification is usually along the lines… 1. It’s a […]
Marketing Lessons From The Demise Of General Motors
You’re most probably aware that on June 1, General Motors filed for Chapter 11 protection from creditors, triggering “the biggest industrial bankruptcy in history”. (There’s a good briefing in “The Economist” – “The Bankruptcy Of General Motors”.) Hard to believe now, but GM was once seen as a paragon of managerial and business excellence. Alfred […]
Even Big Companies Struggle With Core Marketing Concepts…
…like positioning. I was in Hungry Jack’s the other day grabbing a bite to eat “on the run”. (For non-Australian readers Hungry Jack’s is the name Burger King operates under in Australia…that in itself is an interesting story.) As I was sitting there munching through my Double Cheeseburger, I noticed the ad copy on the […]