Another guest post from friend and copywriting ace Pete Godfrey. This one is talking about one of the most important elements in your marketing… …and that’s getting the attention of your audience in the first place. Couple of notes about the article… 1) Pete talks about “The Collier Principle”. He explains it a little more […]
Marketing Observations From The Australian Fitness Expo
Yesterday I spent the afternoon looking around the Australian Fitness Expo down at the Sydney Convention & Exhibition Centre in Darling Afternoon. A friend, Murray Priestley, had a stand to promote a rather amazing exercise machine, the ROM Cross Trainer. Shameless plug – you can get all the details at www.QuickGym.com.au. In just 4 minutes […]
How Reader’s Digest Can Help Your Copywriting
I’ve been back from my Christmas trip to the UK for almost a week now and I’ve just about caught up with all the “stuff” that inevitably piles up! Going through my mail, came across the January issue of Reader’s Digest. Now, I have a subscription because of a tip from legendary copywriter John Caples. […]