Welcome to the regular “Looking Ahead” feature where we consider the coming month, September 2013… …and the events, occasions, anniversaries and holidays that smart direct response marketers can use as the foundation for event-driven marketing promotions. It’s a time of a change of seasons… …Autumn in the north and Spring in the south… …and these […]
Looking Ahead – Marketing Calendar March 2013
Here’s a look at the events anniversaries and holidays in the coming month (March 2013) that we can use to build a marketing campaign, product launch or promotion around. First, in Australia… March 1- First day of autumn (already!) March 2 – Mardi Gras parade (Sydney) The Mardi Gras festival runs from Feb 8- Mar […]
Looking Ahead – Marketing Calendar September 2011
With the arrival of September, we’ve come to the start of the run-in to the end of the year. In Australia, it’s the beginning of spring… …and in the north it’s the end of summer and back to work and school. On September 23, it’s the autumn equinox in the north and the spring equinox […]
Looking Ahead – Marketing Calendar March 2011
Time for our monthly look at upcoming holidays, events and anniversaries… …that smart direct response marketers can use to build a campaign or promotion around. In Australia, there is a lot going on in March. The Sydney Mardi Gras Festival kicks off on February 19 and concludes with the famous parade and party on March […]
Looking Ahead – Marketing Calendar September 2010
Here’s our regular look ahead at upcoming events you might be able to build a marketing promotion around. In Australia, spring is here and quite a few things are happening this month… 1 September – The “official” first day of spring and also “National Wattle Day” 3 September – Australian National Flag Day 5 September […]