Whoa…half of the year is almost gone… …as I am sharply reminded by preparing this look ahead at upcoming events in July 2011. Events, occasions and anniversaries, of course, that astute marketers can use as the basis for a campaign or promotion, Starting with Australia… …this is a pretty lean month. It’s the start of […]
Looking Ahead – Marketing Calendar November 2010
Time to look ahead to November at events that can be used to base a marketing promotion or campaign around. Before that, the big event looming on the marketing calendar is, of course, Christmas and New Year. Well worth getting organised if you haven’t already done so. The big retailers have had Christmas merchandise on […]
Looking Ahead – Marketing Calendar June 2010
Almost half way through 2010 and time to look ahead to June at events and occasions that could be used to build a marketing promotion around. Here in Australia, it’s Winter (June 1 being the “official” start to the season). The Queen’s Birthday long weekend falls on 12-14 June. The Winter solstice occurs this year […]
Looking Ahead – Marketing Calendar October 2009
Events coming up in October 2009 that can be used as the basis for a direct response marketing promotion. In Australia… October 5 – Labour Day (NSW and ACT), “May Day” in SA There’s also the start of School Term 4 and…
Farewell To A Great Modern Pitch Man – Billy Mays
Sad…shocked really…to hear the news of the death of Billy Mays on June 28. I confess that living in Australia and not watching a great deal of TV, I was not familiar with Billy and his ads until recently. When I started to look more closely at marketing with video, the name Billy Mays came […]
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