2015 is not yet over…we still have Christmas and the New Year to enjoy… …but it’s not too soon to get started on putting together a marketing calendar January 2016. So let’s take a look ahead at some of the events, anniversaries and other occasions that we can put to use for an event-driven marketing […]
Looking Ahead – Marketing Calendar December 2015
Time to look ahead and consider what’s available to the smart direct response marketer to create… …a marketing calendar December 2015. That is to say, occasions, events and anniversaries that we can use as the building block for marketing campaigns and promotions. December of course means… …CHRISTMAS… …with the NEW YEAR not far behind as […]
Looking Ahead – Marketing Calendar September 2015
A warm welcome to the “Looking Ahead” feature where we consider the coming month… …and the events, occasions, anniversaries and holidays that smart direct response marketers can use as the foundation for event-driven marketing promotions in a marketing calendar September 2015. After the lull of the last month or so… …it’s a time of a […]
Looking Ahead – Marketing Calendar August 2015
Welcome to this month’s “Looking Ahead” feature. Here we’ll review events, occasions, holidays and anniversaries that you can use to build your event-driven marketing calendar August 2015. The calendar is pretty empty this month of major holidays. In the northern hemisphere it’s the dog days of summer. In the south it’s the last blast of […]
Looking Ahead – Marketing Calendar January 2015
2014 (where did the year go?!?) is almost over and the coming year of 2015 is fast approaching. So let’s take a look ahead at the month of January 2015… …and events, anniversaries and other occasions that we can put to use for an event-driven marketing event or promotion. Of course, the New Year itself […]