Came across a fascinating post about advertising legend David Ogilvy… …at a rather interesting site called “Letters Of Note – Correspondence Deserving Of A Wider Audience”. The post is titled… “I am a lousy copywriter” …and covers a letter that Ogilvy wrote in 1955 in reply to a question asking for details about how he […]
Copywriting Books That Shaped The Business – Take 2
In the second of this series about the books and thinkers who have shaped copywriting and direct response marketing as we know it today… …I am delighted to have the thoughts of David Garfinkel. David is not only a master copywriter in his own right, but probably the #1 copywriting teacher and coach in the […]
“Scientific Advertising In The 21st Century” – Part 4
Welcome to Part 4 of this series “Scientific Advertising In The 21st Century”. “Mail Order Advertising – What It Teaches” is the fourth chapter in the classic book by copywriter Claude Hopkins. And again it goes to the heart of what Hopkins saw as key to success in advertising. Testing, tracking and measuring so that […]