Some direct response marketing topics bear regular review. Lead generation is one of them. Gaining a new customer is widely regarded as one of the hardest and most expensive marketing tasks to accomplish. So here’s a guest post from fellow copywriter Troy White. I’ve posted guest articles from Troy before. At the much missed “Makepeace […]
Would Ogilvy Or Bird Have Written This Financial Ad…
…from HSBC in Australia? Financial copywriting and advertising is a specialised niche. The fundamental principles apply, of course… …but the context means that there are nuances that need to be considered and taken into account. Many years ago, Ogilvy and Mather ran a classic series of ads for their own services. One of them was […]
Keep This In Mind For Killer Copywriting Results…
In emotional direct response marketing and copywriting, it’s a central principle to focus not only the results that people will get from your product or service… …but also the feelings they will experience. While left-brain types like myself may not necessarily like it… ..the fact is that we humans are very much emotionally driven and […]
Want To Make More Money? Do This…
With the year end approaching and thoughts turning to plans and goals for 2012, here’s a timely guest post from good friend and copywriting mentor Pete Godfrey. Some valuable tips from the “School Of Hard Knocks” about success and what to really focus on in an age where there never seems to be enough time. […]
Hey YOU! – Copywriting Tips To Grab Attention
Another guest post from friend and copywriting ace Pete Godfrey. This one is talking about one of the most important elements in your marketing… …and that’s getting the attention of your audience in the first place. Couple of notes about the article… 1) Pete talks about “The Collier Principle”. He explains it a little more […]