Trawling through master marketer and copywriter Dan Kennedy’s site recently, I came across a linked site “Dan Kennedy Politics”. Looks like Dan set the site up to publish his thoughts about the recent US election. However, also included is a brief report “How To Think About Money – Made Simple”. Dan is unquestionably one of […]
Copywriting Notes – “Success Bullets” From…
…master copywriter Gary Bencivenga (with a title like that, couldn’t really be any other copywriter!). Gee, it’s been a while since I posted in this “Copywriting Notes” series. Hat tip to Lawrence Bernstein for alerting me to a new project from the great Gary Bencivenga. It’s called “Success Bullets” and it’s all about…
Copywriting Notes – Dealing With Procrastination
Copywriters obviously aren’t the only people who struggle with the demon of procrastination. But, as I said in a previous post about dealing with “resistance” it’s something that anyone involved in a creative endeavour seems to struggle with. Procrastination comes in various forms. One is the idea that you don’t know enough just yet to […]
Copywriting Notes – More About Health And Fitness
Last week I talked about some general health and fitness tips for copywriters. This week I’m going to mention a few resources that I’ve found helpful. One of the biggest health risks for a copywriter, particularly if you work from home, is an overly sedentary lifestyle. This can have all sorts of undesirable consequences, not […]
Copywriting Notes – Fitness Tips For Copywriters
Fitness tips? Yup, fitness tips for copywriters! Health and fitness is obviously important for everyone. That’s why it such a huge market segment. But it’s particularly important, I think, for copywriters. That’s because as a copywriter you are in an inherently stressful business. I mentioned in an earlier post that in Direct Response you’re in […]
- « Previous Page
- 1
- …
- 4
- 5
- 6
- 7
- Next Page »