One of the key parts of any advertisement is the headline. But it's not just advertisers who want to "grab eyeballs"...newspapers and magazines have the same need and were writing attention-grabbing headlines well before the first direct-response … [Continue reading]
Looking Ahead – Marketing Calendar May 2023
Welcome to this month’s “Looking Ahead” feature…taking a look at the events, occasions and anniversaries in the month of May 2023 that smart marketers can use as the reason for a marketing promotion. In May 2023… …notable occasions are… …firstly “May … [Continue reading]
Looking Ahead – Marketing Calendar April 2023
Welcome to our regular look at the month ahead, April 2023… …and the events, holidays and anniversaries that a smart marketer can use as the foundation for an event-driven campaign or marketing promotion. Easter is the main holiday and this year … [Continue reading]
Looking Ahead – Marketing Calendar March 2023
Time to look ahead at the month of March 2023 at the events, anniversaries and holidays that we can use to build a marketing calendar for campaigns, product launches or promotions. The main occasion of general interest is St Patrick’s Day on March … [Continue reading]
Looking Ahead – Marketing Calendar February 2023
Time to look at the coming month of February 2023 for the various holidays, events and anniversaries that smart marketers can use as the basis for a promotion or campaign and to create a marketing calendar for February 2023. Valentine’s Day (February … [Continue reading]
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