More Clients…More Sales…More Cash In Your Pocket!
OK, today (February 14) is Valentine’s Day… …and that gives me the perfect excuse to post up some “Copy Doodles”… …like this one to the left… …and a few others throughout the post. On a more serious point… …are you giving your customers enough lovin’ and TLC? One of the biggest sins in marketing is [...]
I’ve discussed using Groupon as a marketing channel in previous posts… “Marketing And The Holy Groupon” “When ‘Success’ Might Put You Out Of Business” “Before Running A Groupon Promotion, Read This…” However, as it seems that running a Groupon (or other “daily deal”) promotion is the latest “hot” trend in marketing… …I feel obliged to [...]
Time to look forward to the coming month (March 2012)… …and review the events, anniversaries and holidays that we can take advantage of to build a marketing campaign, product launch or promotion around. Let’s start with strictly Australian events… …and there are a few this month. Mar 1- First day of autumn (already!) Mar 3 [...]
…and one of these lessons may not be what you expect.
…although pretty much anyone will find these tips helpful. 3 posts on the theme of “Productivity” from copywriters who know what they’re talking about… First up, Michel Fortin… “Get More Done Faster With These 6 Tips” KEY IDEA: The power of deadlines. Next, Dean Rieck… “7 easy time management tips for copywriters” KEY IDEA: Daily [...]
The discipline of marketing and advertising is hardly new. The classic text on direct response marketing, “Scientific Advertising” was published as long ago as 1923. So it is something of a puzzle as to why large companies, who spend large sums on their marketing, often make what appear to be elementary blunders. A recent case [...]
In emotional direct response marketing and copywriting, it’s a central principle to focus not only the results that people will get from your product or service… …but also the feelings they will experience. While left-brain types like myself may not necessarily like it… ..the fact is that we humans are very much emotionally driven and [...]
It’s that time of the month again to look forward at next month (February 2012) and review the various holidays, events and anniversaries that smart marketers can use as the basis for a promotion or campaign. As an aside, seems it’s never too early to get started on your preparation. I was aghast to see [...]
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