…plus some inspiring life lessons as well.

Now, I confess, I had never heard of Tyler Perry until I came across this article…

“Interview: Tyler Perry, movie mogul”

The guy has a multi-million dollar media empire but is little known outside America.

Now, couple of things of note here.

Firstly, the guy’s story is amazing and inspirational.

Secondly, when you read between the lines you can see how he has used direct response marketing principles to build his fantastically successful business.

Couple of examples…

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Ace copywriter John Carlton has a new post on his blog titled…

“Full Tilt Boogie”

What the heck is that about, you might wonder?

All about marketing and business lessons from high stakes poker players.

It’s something I’ve discussed before…

…that in business it’s all about stacking the deck in your favour.

Direct response marketing (and copywriting) is the best way to do that…

…but even that’s not infallible.

Read the whole thing…

…and try and avoid that “Full Tilt Boogie”.

It’s not cool…

…in fact, as my good mate Pete Godfrey would say, “It’s evil!”

…or more specifically, beware of “Jumping The Shark” in your marketing.

For those of you not familiar with the expression, “Jumping the shark” means…

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Here’s our regular look ahead at upcoming events you might be able to build a marketing promotion around.

In Australia, spring is here and quite a few things are happening this month…

1 September – The “official” first day of spring and also “National Wattle Day”

3 September – Australian National Flag Day

5 September – Fathers Day

17 September – Citizenship Day

23 September – Spring Equinox

25 September – AFL Grand Final

27 September – Queens Birthday (WA)

…plus there’s the Floriade (Austalia’s largest flower festival) from September 11 and the 160th Royal Melbourne Show (September 18-28).

Meanwhile, in the northern hemisphere…

Read More→