Marketing Trends For 2012 – Take 3 (Trends In Video)

Video continue to increase in importance for online marketers in 2012. Thoughts from “Mr Video” (aka Perry Lawrence)… “Mr Video’s Video Predictions For 2012″ There are 10 in all. First three… 1. Quality, Quality, Quality Not too hard once you get started.  The “experience effect” tends to kick in and you get more proficient. 2. [...]

Perils Of Product Proliferation In Marketing

Line extensions can be a BIG mistake…

Wishing You A Happy, Healthy And Prosperous 2012!

Best wishes to you for a successful year in 2012! Thank you for being a reader of my blog here at “Maximum Results Copywriting”. I appreciate you! Over the first week or so of January, I’ll continue to post useful articles and info about the coming year, If you haven’t already seen them, here are [...]

Marketing Trends For 2012 – Take 2

Master copywriter Michel Fortin shares his marketing predictions for 2012… “My 2012 Predictions Are In…” Michel is an outstanding copywriter and marketer who tends to have his finger on the pulse of the marketing world.  Had the opportunity to meet him and speak at length when I attended the “Breakthrough Copywriting” seminar a few years [...]

Marketing Perils Of 12 Days Of Christmas Sales

The post Christmas sales are in full swing… …so this great Tom Fishburne cartoon is timely… Read the original post at… “on the 12th day of Christmas retailers gave to me”. Sales can be a great way to boost sales and profits in the short term… …but they carry great risks to long-term profitability if [...]

Looking Ahead – Marketing Calendar For 2012

Get started on the high-payoff marketing action of preparing a marketing calendar…

Marketing Observations While On The Road

I’m currently in the UK spending Christmas with family.  One of the things I enjoy when “on the road” is observing how business and marketing is conducted differently in different countries. Here are 3 observations that provide reminders of timeless marketing principles… 1) People Like “Fast” It might be something of a marketing cliche but [...]

Best Wishes For Christmas 2011!

Wishing you all a wonderful Christmas and holiday season! Master marketer and copywriter Ted Nicholas sent out a holiday message the other day With a subject line… …”Holiday Reflection By Ted Nicholas”… …it included a piece of writing that Ted especially likes. It’s the famous piece by Ralph Waldo Emerson… “To laugh often and much; [...]

Looking Ahead – Marketing Calendar January 2012

Upcoming events and anniversaries in January 2012 you can use for marketing…

Marketing Trends 2012 – Take 1

OK, at this time of the year (and usually into January) it’s the custom for experts and commentators to comment on the trends and other developments they see for the year ahead. Here’s one of the first that I’ve seen from the folks at Trendwatching.com. They picked out “12 Crucial Consumer Trends For 2012″. The [...]

Want To Make More Money? Do This…

With the year end approaching and thoughts turning to plans and goals for 2012, here’s a timely guest post from good friend and copywriting mentor Pete Godfrey. Some valuable tips from the “School Of Hard Knocks” about success and what to really focus on in an age where there never seems to be  enough time. [...]

Before Running A Groupon Promotion, Read This…

…and the same applies to any other coupon type deal. Now I confess, that I haven’t paid too much attention to the whole Groupon and online-coupon frenzy. Sure I was aware that it was going on… …but it wasn’t directly relevant to my clients. However, couple of things have made me pay a little more [...]