Here's #12 in ace copywriter John Carlton's "Copywriting Checklist" video series. It's all about "bullets". It doesn't go into how to write them (there's not enough time in the video and there are plenty of good resources out there that cover the … [Continue reading]
Copywriting Notes – Dealing With The Blahs…
...and distractions. OK, I confess, this hasn't been a terribly productive week. Yes, I've been unwell and I don't do "unwell" well (Editor's Note: Maybe that last sentence isn't the best...). However, that stuff happens and as a copywriter you … [Continue reading]
“Scientific Advertising In The 21st Century” – Part 8 “Tell Your Full Story”
Welcome to the next part in my series "Scientific Advertising In The 21st Century". In chapter 8 of his classic book, Claude Hopkins deals with what might be described as the "long copy" versus "short copy" issue. His conclusion… "There is no … [Continue reading]
Copywriting And Emotional Triggers
As a copywriter or marketer, you'll be aware that much of the power of a sales letter comes from hitting the "emotional hot buttons" of the prospective customer. People buy primarily for emotional reasons, but may use logic to justify their … [Continue reading]
Copywriters And Marketers – Are You Guilty Of These “Internet Marketing Sins”?
If you've been involved in online marketing for any length of time, you've probably come across certain marketing practices that seem, shall we say, questionable. They don't quite seem or "feel" right to you. I'm talking about things like … [Continue reading]
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