Every now and again a major corporation really raises the bar in ludicrous advertising. And Microsoft has just stepped up and probably just flushed $300m down the toilet with it's new advertising campaign ("Bill Gates And Seinfeld In Bizarre $300m … [Continue reading]
Classic Tip For Power Copywriting
Latest post from copywriting genius John Carlton is titled "Your Tip For The Week" and contains some great pointers to make your copywriting more punchy and effective. It's timeless advice that anyone familiar with John's teaching will recognise … [Continue reading]
What A Master of The “Voiceover” Can Teach Copywriters
There are many copywriting and marketing lessons available from a study of movies and movie trailers. I've commented before about the the power of stories in copywriting and how movies can be good illustrations and examples of storylines and … [Continue reading]
Fantastic Example Of Concise Copywriting
A few weeks back Frank Kern was causing a bit of a storm with his marketing for his "Mass Control" program. One of the tips he shared was what he referred to as John Carlton's 3-step copywriting formula. To recap, it's... 1. Here's what I've … [Continue reading]
“Scientific Advertising In The 21st Century” – Part 10 “Things Too Costly”
Chapter 10 of copywriting classic "Scientific Advertising" is titled "Things Too Costly". By this, the great Claude Hopkins means… "Many things are possible in advertising which are too costly to attempt. That is another reason why every project … [Continue reading]
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