Back to the 1970s or is it the 1930s? I've refrained from commenting too much about the chaos and mayhem sweeping the financial markets in recent months. Not because I haven't been aware of what's been going on and it's significance. After … [Continue reading]
Some Unusual Copywriting Tips From The Great Ted Nicholas
Dropped in on Mal Emery's latest "Masters Of Cash Flow" event in Sydney yesterday, primarily to see my good mate Pete Godfrey who was speaking. Now, copywriting and marketing legend Ted Nicholas was also speaking at the event and Pete happens to be … [Continue reading]
Some Schadenfreude Over Bank Advertising
I've mercilessly poked fun at bank advertising in the past, so it was with some glee that I came across this article in "The Economist" ("Bank Slogans - Ad Nauseum"). The tagline "Because They're Worthless" sets the tone. Who can resist a wry … [Continue reading]
A Cautionary Tale Of Event Marketing…
Been doing a fair amount of work marketing seminars and similar events lately. So my eye was drawn to this item about an event marketing disaster ("You're Fired! Trump Lands Aussie In $2.5m Hole"). In brief, a local promoter hired Donald Trump … [Continue reading]
Copywriting “Master Class” With Pete Godfrey…
...is coming up real soon! I must confess to being remiss in bringing this to your attention but I have been flat out recently (hence the lack of posts as well..sorry!) Anyway, Pete's third (and final) "Master Class" is fast approaching. It's … [Continue reading]
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