...and the implications for copywriters and marketers. I've mentioned the discipline of "Socionomics" on the blog before and the idea that events are to a large extent driven by "social mood". Elections are obviously a very clear expression of … [Continue reading]
A Few Good Copywriters…
OK, this video is actually called "A Few Good Creative Men" but I think they really meant copywriters! Came across this at Pete Godfrey's "Master Class" over the weekend and what can I say? It's very funny. Enjoy! … [Continue reading]
Snapshots From Pete’s Copywriting “Master Class” #3
Here are some snaps of yours truly with fellow copywriter Bill Dimitrovski. Bill has an interesting story. Couple of years ago he was working in a fridge! I think he used to work for a catering company. Not surprisingly, he thought there was more … [Continue reading]
Snapshots From Pete’s Copywriting “Master Class” #2
One of the great things about copywriter Pete Godfrey's "Master Class" events is simply the chance to hang out with the man himself. As with many events like this, a lot of the value from attending comes from the conversations in the breaks and in … [Continue reading]
Nice Copywriting Example Of Entering…
...the conversation in the prospect's mind. On the way back from Pete Godfrey's copywriting "Master Class" last weekend, as I was going through security I noticed this little headline in an ad placed in the blue trays provided for people to put … [Continue reading]
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