Marketer and “Hypnotic Copywriter” Joe Vitale has just launched a new edition of his “Hypnotic Marketing” ebook. I say “ebook” but with all the bonuses and extras he includes, it’s more like a full blown program. Now, I have to say, that for a long time I was pretty sceptical about Joe. The whole “Hypnotic […]
So How Much Is A Workshop With Copywriter John Carlton Really Worth?
Master copywriter John Carlton is holding a workshop this coming May 2-4. What’s interesting is the way he and his business partner Stan Dahl have chosen to market the event. They’ve decided to auction off the 20 available places on eBay. They are using a “Dutch Auction” process. How this works is that if you […]
Remembering Legendary Copywriter Gary Halbert
Just received an email from Bond Halbert, son of the late, great Gary Halbert. It’s a year since Gary passed away. Can’t believe it. Cliche, I know, but it really is amazing how quickly time passes. Another sign of advancing years, I guess! Anyway, to mark the occasion, there’s a new article up at the […]
Copywriters – A Rare Opportunity To Add A Gem To Your Swipe File
OK, I know I said the next post would be about the “Some Readers May Be Offended” headline, but something has come across my desk (well, “Inbox”, really!) that I think you will find of benefit. Gary Bencivenga is one of the modern day legends of copywriting. Couple of years ago he held a “One […]
Classic Copywriting – The Power Of A Good Headline
I often talk about headlines on this blog and noticed this little gem of an ad on the net the other day… “Struggling To Play Guitar? Amazing New Method Makes Traditional Tutoring Obsolete” Then there are some bullets and of course a “Click Here” call to action. Nothing terribly original about this ad, but my […]