…well worth your attention.

Before that…

“Happy 4th of July Weekend!”

…to all in the U.S.A.

Back to the two new marketing books.

The first is…

“The Sticking Point Solution”

…from Jay Abraham.  Jay’s first book “Getting Everything You Can Out Of All You’ve Got” is an essential field manual for any modern direct response marketer.

This new book takes a different approach and adopts more of a problem solving approach for business owners who aren’t getting the results they want…

…or in Jay’s words they’re in some way “stuck”.

Jay identifies the 9 primary ways that a business may be “stuck” and how to get out of that situation and return to growth (and not just moderate growth but stunning growth and profitability).

An excellent companion to Jay’s earlier book but it can also be read on a standalone basis.

Highly recommended.

Next up is “Outrageous Advertising That’s Outrageously Successful” by Bill Glazer.

If you’re not familiar with Bill, he’s the business partner of Dan Kennedy and Dan’s designated successor.

Now, I confess that I don’t have my own copy of this book just yet…

…it’s winging it’s way to me from Amazon along with a number of other copywriting and marketing books.

(OK, since you ask, the others are “Uncensored Sales Strategies”, “20 Master Plots” and “Complete Writer’s Guide To Heroes And Heroines”…more about all these in due course.)

But, I managed to scrounge a look at a copy that a good friend brought back form a recent trip to the U.S. (Thanks Murray!).

He had a hard time getting it back from me!

The book is a “How To” of direct response marketing the Bill Glazer way together with numerous case studies plus a collection of tips and useful resources that any marketer will be able to use to get better results.

The overall theme is really how to stand out from the crowd and make people sit up and pay attention to your marketing .

Bill was kind of forced into this approach out of necessity.  His original business is a men’s clothing store and that’s been a tough business.  Over the year’s most of his local competitors have gone out of business.

Bill, on the other hand, has not only survived but thrived.

Even if you don’t want to be “outrageous” you’ll find numerous ideas and strategies that you can use to boost response in your marketing campaigns.

Again, highly recommended.