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	<title>&#34;Maximum Results Copywriting&#34;</title>
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		<title>The Importance Of The Offer In Copywriting</title>
		<link>http://maximumresultscopywriting.com/marketing/the-importance-of-the-offer-in-copywriting</link>
		<comments>http://maximumresultscopywriting.com/marketing/the-importance-of-the-offer-in-copywriting#comments</comments>
		<pubDate>Sun, 17 Aug 2008 11:18:12 +0000</pubDate>
		<dc:creator>Kevin Francis</dc:creator>
				<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Marketing]]></category>

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		<description><![CDATA[Tips, insights and comment on direct response marketing and copywriting<br /><br />Your offer is one of the most important elements of any promotion.  Here&#8217;s a video from copywriter John Carlton&#8217;s &#8220;Copywriting Checklist&#8221; video series spelling out some of the critical points to keep in mind&#8230;<br /><br />"More Clients...More Sales...More Cash In Your Pocket!'<br /><br />]]></description>
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