We seem to be in one of those phases where “controversy” swirls around the online marketing community.

We had top copywriter John Carlton talking about a “Copywriting Crisis” recently.

Now copywriting heavyweight Clayton Makepeace has released a special report (actually authored by Clayton’s protege Tony Flores) called “The Great Copywriting Conspiracy”.

Let me say that I have the greatest regard for Clayton Makepeace.  I have pretty much every course he has released and would unreservedly recommend his material.

However, this report is a little weak.

Look, if you’ve never heard of Jay Abraham’s formula for geometric growth or the idea of a marketing funnel (or “ladder”) is an alien concept, this report will be an eye opener.

There are also some good “snippets” drawing back the curtain on some recent successful promotions.

And the core message, that success is down to following and implementing tried and true principles (rather than following the latest internet marketing “fad”) is spot on.

But the style of the report is a little cheesy and the whole “Conspiracy” thing is never developed as an idea. “Conspiracy” is one of Clayton’s favourite themes (“The Great CoQ10 Conspiracy” is a classic) but here it falls flat.

Having said all that, the report is worth a quick read.  Click on “The Great Copywriting Conspiracy” to get the report (an opt-in is required).

Clayton is releasing a new course shortly, so this is all part of the lead up to the launch.

More controversy tomorrow on the currently popular topic of “Forced continuity”.