Over at Clayton Makepeace’s blog, there is a special guest post from marketing maven Rich Schefren.

It’s all about TV pitchman Billy Mays and the marketing lessons to be learned from his work.

In a nutshell…

“…Billy knew how to do something that very few marketers realize is even possible. He knew how to create and stir up demand for a product in less than two minutes.”

“That’s right, in less than 120 seconds he was bale to introduce you to a product, get you to want it badly enough, and then get you to pick up the phone and crack open your wallet to order it. And once again – all in the span of two minutes.”

Now, for marketers and copywriters, this is going to be an increasingly important skill.

Rich wrote a special report a while back called the “Attention Age Doctrine” which covered marketing in an attention-deficit society. So it’s no great surprise that he was interested in the work of Billy Mays.

(In fact, when Billy died Rich was considering creating a product with him on how best to sell through video.)

The article is more like a special report. I’ve printed it out and it runs to 20 pages, so be warned!

However, this is something well worth your time…

…and attention!

Here’s…

“Billy Mays Marketing Magic”.