Remembering Legendary Copywriter Gary Halbert
By Kevin Francis on Apr 9, 2008 in Copywriting, Marketing, News
Just received an email from Bond Halbert, son of the late, great Gary Halbert. It’s a year since Gary passed away. Can’t believe it. Cliche, I know, but it really is amazing how quickly time passes. Another sign of advancing years, I guess!
Anyway, to mark the occasion, there’s a new article up at the “Gary Halbert Letter” by Sam Markowitz. Sam was one of the last people to be a “protege” of Gary and he has written a report covering 5 of the “top marketing secrets” he discovered while studying with Gary.
It’s the post called “The Last Protege” .
As with everything at the “Gary Halbert Letter”, well worth a read.
Gotta run. I’ll share some more thoughts about one of the greatest copywriters of our time in a future post.
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