…when there’s a plausible reason. Walking around the City yesterday, I noticed an interesting piece of copywriting in a display ad for Kellogg’s “Special K”. Now, at the beginning of the year many people make new resolutions to lose weight or get fit. And Kellogg’s take advantage of this in their advertising at the beginning […]
Copywriting Books That Shaped The Business – Take 1
Penguin Books in the UK have a “Great Ideas” series of books that they describe as… “…the works of the great thinkers, pioneers, radicals and visionaries whose ideas shook civilization and helped make us who we are.” It occurred to me that it would be useful to have a similar list of the books that […]
“Scientific Advertising In The 21st Century” – Part 19 “Letter Writing”
In Chapter 19 of the copywriting classic “Scientific Advertising”, Claude Hopkins turns his attention to the subject of “Letter Writing”. By “Letter Writing”, Hopkins of course means classic direct mail. Here are his initial comments…
Copywriting Notes – Seven Lost Secrets Of Success
I confess. I’m addicted to books and book stores! Now, this has benefits of course. For a copywriter, bookstores are a great source of ideas and market information. And while browsing through one of the local bookstores recently I came across a gem of a book by Joe Vitale. It’s called…
Meanwhile, Over At The Magic Kingdom…
…are recession worries starting to recede? Stumbled across this great article about marketing at Disney World and how the folks over there are viewing economic conditions over the next year or so. It’s from a gentleman called Jim Hill and the article is titled…
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