Yesterday I spent the afternoon looking around the Australian Fitness Expo down at the Sydney Convention & Exhibition Centre in Darling Afternoon. A friend, Murray Priestley, had a stand to promote a rather amazing exercise machine, the ROM Cross Trainer. Shameless plug – you can get all the details at www.QuickGym.com.au. In just 4 minutes […]
Don’t Fall For These Myths About Business Failure
Came across this interesting post in the “Financial Times”… “Five Myths About Business Failure In A Downturn” …and there are some relevant points for business owners in Australia. Plus, the proper use of direct response marketing would have prevented many problems arising in the first place. The five myths are…
Looking Ahead – Marketing Calendar May 2009
It’s that time of the month again where we take a look at coming events in May that can provide the focus for a promotion or marketing campaign to give your business a cash boost. Before I get to that…
Are You Missing Out On This Source of Business?
Recently came across some fascinating statistics about a potential source of business that you may be overlooking among all the hooplah of “social marketing” and the latest internet craze. It was the statistics of the astonishing “reach” achieved that caught my attention…
Marketing Lesson From World’s Greatest Swindler…
I’ve been following the case of convicted swindler Bernie Madoff with some interest. The amounts involved are quite mind-boggling… …he’s reckoned to have defrauded his victims of over US$65 BILLION (around A$100 billion!). Now, many (if not all) great swindles rely on a shrewd understanding of human nature… …and so can provide marketers with some […]
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