Welcome to our regular look at the month ahead, April 2023… …and the events, holidays and anniversaries that a smart marketer can use as the foundation for an event-driven campaign or marketing promotion. Easter is the main holiday and this year falls between the 7th (Good Friday)… …and the 10th (Easter Monday). The other prominent […]
Looking Ahead – Marketing Calendar March 2023
Time to look ahead at the month of March 2023 at the events, anniversaries and holidays that we can use to build a marketing calendar for campaigns, product launches or promotions. The main occasion of general interest is St Patrick’s Day on March 17. Plenty of scope for ideas based around luck, good fortune and […]
Looking Ahead – Marketing Calendar February 2023
Time to look at the coming month of February 2023 for the various holidays, events and anniversaries that smart marketers can use as the basis for a promotion or campaign and to create a marketing calendar for February 2023. Valentine’s Day (February 14) is the standout occasion for the month pretty much everywhere. Remember also […]
Looking Ahead – Marketing Calendar January 2023
2022 is not yet over…we still have Christmas and the New Year to enjoy… …but it’s not too soon to get started on putting together a marketing calendar for January 2023. So let’s take a look ahead at some of the events, anniversaries and other occasions that we can put to use for an event-driven […]
Selection of Tips and Ideas for Christmas and Holiday Promotions in 2022
Halloween has been and gone. Now that particular event has passed for another year… …my local stores are now in full-on, 100% Christmas mode! Not just Christmas promotions either… …this year everyone seems to have jumped the gun on “Black Friday” and started well ahead of the supposed date on the day after Thanksgiving in […]
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