Welcome to this month’s “Looking Ahead” feature for September 2023… …where we take a look at the events, occasions, anniversaries and holidays that we can use as the foundation for event-driven marketing promotions in the coming month. It’s a time of a change of seasons. The September Equinox falls on September 23 at 06.50 UT […]
Looking Ahead – Marketing Calendar August 2023
Welcome to this month’s “Looking Ahead” feature…reviewing the holidays, occasions and events you can use to put together a marketing calendar for the month of August 2023. There are no major holidays this month. In the northern hemisphere it’s the dog days of summer. In the south it’s the last blast of winter. These “seasonal” […]
Looking Ahead – Marketing Calendar July 2023
Time for our regular look ahead…this time at the month of July 2023…at the events, occasions, holidays and anniversaries that can form the basis for a marketing promotion. Two big ideas stand out. The first is…we are in the second half of the year. July 1 is sometimes referred to as “Second Half Of The […]
Looking Ahead – Marketing Calendar June 2023
With the month of June approaching… …we’re almost halfway through 2023! That in itself can be used as the basis for a marketing promotion… …along with the other holidays and events that fall in the coming month… …to create your own marketing calendar for June 2023. If you’re in the northern hemisphere… …the broad theme […]
Looking Ahead – Marketing Calendar May 2023
Welcome to this month’s “Looking Ahead” feature…taking a look at the events, occasions and anniversaries in the month of May 2023 that smart marketers can use as the reason for a marketing promotion. In May 2023… …notable occasions are… …firstly “May Day” (May 1, of course)… …and then in most places (apart from the UK) […]
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