OK, January is almost over (gee, what happened to the first month of the year) and Valentine’s Day is fast approaching.  I just received an email from PayPal with a Valentine’s Day promotion.  If you’re going to have a special themed promotion, you need to have it organised NOW!

Looking a little further ahead, Easter comes early this year so start planning now if your marketing calendar is going to include an Easter event.  “Hot Cross Buns” have already appeared in some of my local shops and I’m sure “Easter Eggs” won’t be far behind!