Welcome to the regular “Looking Ahead” feature where we consider the coming month, September 2013…
…and the events, occasions, anniversaries and holidays that smart direct response marketers can use as the foundation for event-driven marketing promotions.
It’s a time of a change of seasons…
…Autumn in the north and Spring in the south…
…and these can be used as broad themes for a promotion.
Looking at some specific occasions…
September 2 – Labor Day (USA)
September 5 – International Day Of Charity
September 8 – International Day Of Literacy
September 10 – World Suicide Prevention Day
September 10 – Ideas Day
September 11 – Patriot Day (USA)
September 17 – Constitution / Citizenship Day (USA)
September 19 – “Talk Like A Pirate Day”!
September 21 – Gratitude Day also International Day Of Peace
September 22 – Autumn Equinox (20.44 UTC)
September 21 – START of German Oktoberfest (ends October 6)
September 27 – World Tourism Day
September 29 – World Heart Day
One somewhat “controversial” event is “Blasphemy Day” on September 30. This could be used as a hook in a promotion challenging conventional wisdom in your market.
More events and occasions over at www.BlueMountain.com (look for the “On this day” section).
Taking a look at my old home of Australia…
…September 1 marks the first day of spring, so scope for a “Spring Cleaning” theme.
Also, the Federal election will be held on Saturday, September 7.
September 1 – National Wattle Day / First Day Of Spring
September 1 – Fathers Day
September 3 – Australian National Flag Day
September 17 – Citizenship Day
September 28 – AFL Grand Final
September 30 – Queen’s Birthday (WA)
…plus there’s the Spring Equinox (in the southern hemisphere) that falls on September 23 (at 06.44 AEST or 20.44 UTC September 22).
One local event of note is the Sydney Fringe Festival (September 6-29).
Finally for this month, on September 7…
…in 1929, “Business Week” magazine was first published (45 days before the Wall Street Crash)…
…in 1998 Google was launched from (where else?) a garage in Menlo Park, California…
…and on 19 September 1928, Mickey Mouse made his debut!
Remember to keep an eye out for local events and sporting occasions that are relevant to your market.
Every success with your event-driven marketing in September 2013!