2013 is almost over and the coming year of 2014 is fast approaching.
Time to take a look ahead at the month of January 2014…
…and events, anniversaries and other occasions that we can put to use for an event-driven marketing event or promotion.
The start of the New Year itself is a great reason for a promotion. At this time, most people are making plans for the year ahead and often looking to make a “fresh start”.
“New Year Sales” are a staple pretty much around the globe and no reason why you can’t make use of this.
Also, in 2014 Chinese New Year falls in January…
…on the 31st, when the “Year Of The Horse” commences.
Other events of note…
January 1 – New Year’s Day
January 4 – Blender Day (invented 1910)
January 6 – Birthday of Sherlock Holmes
January 8 – Elvis Presley’s Birthday
January 11 – International “Thank You Day”
January 19 – “Tin Can Day” (patent awarded in 1825 for canning process)
January 21- Martin Luther King Day (USA)
January 29 – Freethinker’s Day
More unusual events and anniversaries over at www.BlueMountain.com.
(Look for the ‘On this day’ section.)
Turning to events specific to particular countries…
…first in Australia, it’s the middle of summer and very much an extended holiday season.
For sports fans there’s the Australian Open Tennis, January 13-26 in Melbourne…
…and the “Ashes” series ends with the 5th Test (3-7 January).
There’s the annual Sydney Festival for most of January…
…and January 26 is “Australia Day” (also marking the unofficial end of summer).
This year “Australia Day” falls on a Sunday, so Monday January 27 is a holiday.
It’s “Back To School” at the end of the month…
…with the start of the academic year.
In the USA…
…January 20 is Martin Luther King’ Day.
Some significant anniversaries in 2014…
1 January 1939 – IT company Hewlett-Packard formed
9 January 1839 -Louis Daguerre of France announced his invention of the Daguerreotype, the first commercially successful form of photography at the Academy of Sciences in Paris
24 January 1984 – First Apple Mac computer goes on sale
Finally for this month…
…on January 5 in 1855, the inventor of the safety razor, King Camp Gillette was born…
…and on January 27 in 1880, Thomas Edison received US Patent 223,898 for his electric lightbulb.
Hope these suggestion in this post give you some “bright” ideas for event-driven marketing!