Quick post to alert you to a new and very worthwhile special report relevant to marketers and copywriters from Rich Schefren and Jay Abraham.

It’s called the “Maven Matrix Manifesto” and, in a nutshell, it’s about how to position yourself as the authority or the “Go-To Guy” (or “Gal”, of course!) in your market.  Haven’t read it all yet (it’s 83 pages) but quickly looking through the report I’ve spotted 2 or 3 really valuable items already.  I’ll post a further update when I’ve read the whole thing.

Look, some of this stuff isn’t really new.  Jay Abraham has long talked about his “Strategy of Pre-eminence” and the idea of “Positioning” has been a key strategic marketing idea for decades since Al Ries and Jack Trout published their classic book “Positioning”.

However, Rich and Jay have put this idea in a clear and coherent structure and added some new insights.  If you’re new to this idea, this report will be an eye-opener.  Experienced marketers and copywriters will find it a useful reminder of an important idea and get some new insights to apply.